Thursday, 14 January 2016

How is the I Touch the future project good for the environment?

The ITTF campaign is superbly ideal for the environment in a number of ways.
One, it is purely about sensitizing the target groups to embrace tree planting. Trees have immense benefits on the environment ranging from balancing the ecosystems to acting as water catchments, shelter for animals, functioning as carbon sinks and modifying local climates (micro climates). The trees also play a crucial role in preventing loss of soil through erosion. Specialized tree species such as mangroves add intrinsic values to the environment making it uniquely tailored to fit specific localities, such as coastal areas.
Secondly, the ITTF targets among others, the youth. This will positively engage the youth into issues of concern on the environment such as why they need to be part of the collective action to fight global climate change. The youth and the urban population will mainly support the campaign through publicizing it, purchasing campaign products such as designed t-shirts about tree planting and the proceeds channeled towards planting more and more trees to help realize a greener economy in the region. This thus ensures total youth involvement and participation in key activities aimed at making them responsible leaders of the future.
By working with urban households, the ITTF aims to create the much needed awareness to these groups concerning the issues of global warming and why they should spare a little coin towards cooling our planet through tree planting by supporting the ITTF in ways possible to them.

Overall, The ItouchtheFuture campaign looks forth to a totally transformed society of people whose culture commands total respect to forest resources of any kind within their area of jurisdiction. This will surely result into a greener world we never thought of, which apt resilience to challenges of global climate change.

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